1. CONTEST: NO PURCHASE NECESSARY. VOID WHERE PROHIBITED BY LAW. The Celebrate a White Christmas Contest (the “Contest”) is open to legal residents of the United States subject to eligibility guidelines below. Odds of winning depend on the number of eligible entries received. The Contest begins at 8:00 AM EST on Monday, September 1, 2008 and ends at 6:00 PM EST on Wednesday, December 31, 2008. This Contest is sponsored by Church & Dwight Co., Inc., the maker of ARM & HAMMER Advance White® Toothpaste (“A&H” or “Sponsor”).
2. ELIGIBILITY: To be eligible to nominate yourself or someone else, you must be age 21 or older and a legal U.S. resident  at the time of entry and at the time the prize is awarded. Employees of A&H, Hunter Public Relations, competitors of A&H, and its and their affiliates, subsidiaries, franchises, agents, advertising and promotion agencies and fulfillment companies, and their immediate families (parents, children, siblings, spouse) and members of their same households (whether related or not) are not eligible to participate.

3. HOW TO ENTER: In two hundred and fifty words (250) or less (The 250-word limit does not include the name and contact information.), describe (a) why you or the individual you are nominating needs or deserves a “White Christmas” (the definition of “White Christmas” is left open to interpretation by the entrant or nominator), (b) how winning one of the prizes would help fulfill the dream of having a “White Christmas”, and (c) how having a bright, white smile factors into having a more enjoyable “White Christmas”.
Along with the essay, eligible entries must also include the following:
• The nominator’s name, home address, city, state, zip code, daytime telephone number, fax number and e-mail address (if available).
• If different than above, the nominee’s name, home address, city, state, zip code, daytime telephone number, fax number and e-mail address (if available).
Completed entries can be submitted via one of three methods:
Mail in-Entry:
Celebrate a White Christmas
c/o Hunter Public Relations
41 Madison Avenue, 5th Floor
New York, NY 10010
E-mail Entry: www.advancewhitechristmas.com
Written submissions sent via e-mail can be text document attachments or written in the body of the e-mail.
Online Entry: Log onto www.myoralcare.com and click on the “Enter” link.
Limit one (1) entry per household. Multiple entries from one household will disqualify all such entries. To qualify, mail entries must be postmarked by Friday, December 19, 2008. E-mail and online entries must be received no later than Wednesday, December 31, 2008 at 6:00 PM EST. All entries become Sponsor’s property and will not be returned. Neither Sponsor nor Hunter Public Relations will be responsible for lost, late, illegible, incomplete, misdirected, postage due, damaged, destroyed or mutilated mail or entries, or for errors, omissions, interruptions, deletions, defects, delays in operations, theft, destruction, unauthorized access to or alterations of entry materials or failures in transmission of e-mail or online entries. Entries over 250 words will be disqualified.
4. JUDGING: Entries will be judged anonymously by employees at Hunter Public Relations (“Contest Judges”) based on the following criteria: a) Demonstrated need or desire by entrant or by nominator for nominee to enjoy a “White Christmas”, (b) Overall essay presentation, including, but not limited to, creativity, humor and persuasiveness and (c) Emphasis or focus in essay on how having a bright white smile factors into having a more enjoyable “White Christmas”.
Entries will be judged between December 31, 2008 and January 31, 2009. One Grand Prize winner will be selected along with two Runner-up Prize winners.
Decisions of the Contest Judges are final in all matters relating to this Contest and are not open to appeal. The Grand Prize winner and Runner-up Prize winners will be notified by mail on or before Friday, February 6, 2009, or if the initial winners cannot be reached or disqualified, within three (3) business days of their selection. If a winner cannot be reached within three (3) business days of their selection, or if such winner or winners are found to be ineligible, an alternate winner may be selected.
5. PRIZES:
One (1) Grand Prize: $10,000 in cash and one-year supply of ARM & HAMMER Advance White® Toothpaste (equal to 12 tubes of toothpaste, valued at approximately $53.80).
Total Grand Prize value: $10,053.80

Two (2) Runner-up Prizes: $500.00 in cash (first and second place Runner-up Prize winners) and one-year supply of ARM & HAMMER Advance White® Toothpaste (equal to 12 tubes of toothpaste, valued at approximately $53.80).
Total Runner-up Prize value: $553.80 each
6. PRIZE RESTRICTIONS: Sponsor reserves the right, in its sole discretion, to substitute a prize or prizes of equal or greater value for any and all prizes. No other substitutions, cash equivalents or transfer of prizes allowed unless specifically authorized by Sponsor. Winners (including the Grand Prize winner and Runner-up Prize winners) are solely responsible for reporting and paying any and all applicable federal, state, and local taxes and any additional fees associated with prizes. All federal, state and local laws apply.  As a condition of claiming a prize, each winner must sign and return, within seventy-two (72) hours of delivery to such entrant’s address identified on the entry submitted by the entrant or his/her nominator, an Affidavit of Eligibility/Release of Liability and Publicity form. Non-compliance within this time period will result in disqualification and selection of an alternate winner. Any winner notification returned to Sponsor as undeliverable will result in disqualification and the naming of an alternate winner. Correspondence will not be acknowledged. All prizes will be awarded.
7. GENERAL CONDITIONS: This Contest is governed by the laws of the State of New York. By participating in the Contest, entrants agree (1) to be bound by and abide by these Official Rules and by all decisions of Sponsor, whose decisions are final and not open to appeal; (2) to release and hold harmless Sponsor, Hunter Public Relations and its and their respective directors, officers, employees, subsidiaries, affiliates, agents, suppliers, divisions, agencies, licensors and advertising, promotional, or judging agencies, and any and all prize suppliers (“Released Parties”), from any and all causes of action, liabilities, suits, cross-claims or counterclaims, or any other claims arising out of or relating to entrants’ participation in the Contest, whether or not arising from the negligence of a released party, including but not limited to, third party claims that may be made against entrants, and claims arising out of or relating to acceptance, receipt, possession or use/misuse of any prize, or any publicity or other public exposure of entrants, including without limitation, claims concerning infringement or invasion of entrants’ privacy or publicity rights, or defamation, or acts undertaken in preparation for or participation in the Contest; (3) to assume all risks, express or implied, associated with all claims released above, including without limitation, all risks concerning entry into and participation in the Contest; and (4) that neither Sponsor, nor any of the foregoing entities have made or are responsible or liable for any warranty, expressed or implied, relative to a prize, including, but not limited to, its quality or fitness or merchantability, and all prizes are tendered to entrants on an “as is” basis. There are no warranties that extend beyond the description on the face of any contest materials of any prize.  Sponsor reserves the right, in its sole discretion, to suspend, modify or cancel the Contest. Without limiting the foregoing, if, for any reason, the Contest cannot be run as originally planned, as the result of tampering or infection by computer virus or for any other reason, Sponsor, at its sole discretion, reserves the right to conduct the Contest from among all eligible entries received, if any.
Without limiting the foregoing, all winners, on behalf of themselves, their executors, heirs and assigns, by acceptance of a prize or reward, agree to release the Released Parties from any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses of any kind to persons or property which may be sustained in connection with the receipt, ownership or use of a prize or while preparing for, participating in or traveling to and/or from any prize-related activity or otherwise.

Failure to comply with the Official Rules will result in disqualification. An entrant’s entry will be disqualified, at the sole discretion of A&H, if he/she attempts (a) to enter the Contest through any means other than described in these Official Rules; or (b) to disrupt the Contest, circumvent the terms and conditions of these Official Rules, or in any way tamper with any component of the Contest. Submission of an entry further constitutes the entrant’s consent to irrevocably assign and transfer to A&H any and all rights, title and interest in and to the entry, including, without limitation, all copyrights, and upon ARM & HAMMER’s request, entrants will execute any documents necessary to effectuate such ownership. Submission of an entry grants Sponsor and its agents the right to publish, use, edit, adapt and/or modify such entry in any way, in any and all media, without limitation and without consideration to the entrant.
8. OFFICIAL RULES/WINNERS LIST: For the names of the winners, available after February 15, 2009, or within three (3) business days of all winner’s satisfying all of the terms and conditions to be declared winner, whichever is later, and/or a copy of the Official Rules, please either (a) send self-addressed, stamped #10 envelope to: ARM & HAMMER Celebrate a White Christmas Contest, “Rules” or “Winner’s List” (specify which), c/o Hunter Public Relations, 41 Madison Avenue, 5th Floor, New York, NY 10010 or (b) log onto www.advancewhitechristmas.com. All requests must be received June 15, 2009 to be honored.
9. SPONSOR: Church & Dwight Co, Inc., 469 North Harrison St., Princeton, NJ 08543-5297